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Jinling Hotels & Resorts Forms Strategic Alliance with Regal Hotels International

February 29, 2008 Nanjing) The Official Signing Ceremony of Jinling Hotels & Resorts forming a strategic alliance with Regal Hotels International was held at Purple Mountain Ballroom, Jinling Hotel Nanjing on February 29th, 2008. Executives from both parties and news reporters attended this event witnessing firsthand the formation of the first strategic alliance between two hotel groups in China's hotel industry. This epic event marks joint cooperation involving various departments and resources of both companies. According to terms of the agreement signed at this ceremony, Jinling and Regal will work closely in Sales & Marketing, Customer Resource, Human Resource, Training, F & B, and Corporate Culture. This is a win-win alliance benefiting both that will successfully expand and enhance their markets here and abroad.

According to developmental standards inherent to the hotel industry, successful international hotel chains are focusing on brand name and globalization as two ways to expand market share. To ensure consistent development, we must form collaborations that better utilize our resources. Expanding hotel chain properties, increasing brand name recognition, making full use of shared resources and forming cooperation that hold value are the ideal way for Chinese hotels to succeed; today and in the future Said Mr. Frank Hou, President of Jinling Hotels & Resorts Corporation, Jinling and Regal's strategic alliance is unique and innovative in China's hotel industry. This cooperation assists both properties to prosper in management, marketing, human resources, and training while also bringing greater market share and profitability that will provide guests with more choices and increased benefits.

¡¾About Regal Hotels International¡¿

Regal Hotels International (RHI) is the largest hotel group in Hong Kong. Committed to exceeding the needs of each and every guest, RHI currently manages five hotels in the local region, namely; Regal Airport Hotel at Hong Kong International Airport, Regal Hong Kong Hotel in Causeway Bay, Regal Kowloon Hotel in Tsimshatsui East, Regal Oriental Hotel in Kowloon City, and Regal Riverside Hotel in Shatin. In addition, the Group operates two hotels in Shanghai; Regal International East Asia Hotel and Regal Shanghai East Asia Hotel.

Strategically located, the seven Regal Hotels offer a diverse range of accommodations and facilities catering to travelers from all over the world. There are some 3,950 fine rooms with 40 restaurants and bars in total. Regal Airport Hotel at Hong Kong International Airport is the largest 5-star hotel in Hong Kong, providing 1171 guest rooms.

 

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